WOULD YOU BUY AN EGG WITHOUT SHELL?
Difficult, isn't it? The contents need the shell. Does your offer need a "wrapper" that can contain the benefits that are very well defined and solid? If you have to explain many times why your offer is the best, or the advantages of using your services, or even why your software is better than your competitor's, stop and think: am I being clear in my value proposition or are there limits, walls, or the “shell” in my proposition that can make it more solid, palpable and above all, as concrete for the customer as holding an egg or a box in hand? Yes, your offer requires "packaging"! In the PROSPECTAR methodology we show how to do this.
To get an idea see this video:
How it works?
For the result to be effective, we will work together to collect relevant information about what is the “package” or packaging that you want to create for your solution, service, etc. and your target customer. A series of interactions with your team will help to build the “frame” where the optimized value proposition will be created and which will be seen with total clarity by the client, and can be used by the entire sales team. Once the process is mastered, it can be used by the team for other solutions. If you have already done the PROSPECTAR workshop, this workshop may be free of charge, depending on the number of people from your company who participated in it